Written by Staff Writer at CNN
Hypebeast. Gamer. Nerd. Expert. Trendsetter. Musician. Artist. Tattooist.
They’ve been dubbed the new Kanye. The new Tupac. The new Prince. And the current voice of young black America.
But one thing you won’t hear Drake say is his name. Instead, you’ll find him with his jaw wide open, scanning the world with an intensity that rivals Jack White’s at a live show. That’s because his name is a pseudonym. And one that has turned him into the most subscribed TikTok user — and one of the fastest growing personalities on the photo-sharing app.
Drake has been one of the most popular people on the platform for almost a year. After posting only a few videos, his audience grew to three million and he started landing spots on YouTube exclusives, alongside internet superstars like Tyler Oakley and Zoella.
The mainstream attention that Drake has received has given the app — which lets users post and share videos of themselves singing along to songs — a much-needed boost, particularly for artists who see few listeners across platforms like YouTube, Facebook and Instagram.