Holiday travel down: 5 solutions to get around that

In the fall of 2015, the National Retail Federation released a report saying that over two-thirds of shoppers had decided to shop during the holiday season. This year, travelers will travel to their holiday…

Holiday travel down: 5 solutions to get around that

In the fall of 2015, the National Retail Federation released a report saying that over two-thirds of shoppers had decided to shop during the holiday season. This year, travelers will travel to their holiday destinations, but the travel industry is worried that business is down for many reasons. “We’re going to get a drop-off in travelers because of the weather, a drop-off in travelers because of travel delays, and the hangover from travel related to the hurricanes,” Carolyn Durham, vice president of global account management for Booking.com, told American Express Travel.

In response to these concerns, Booking.com has decided to promote the week surrounding Black Friday, which is now officially referred to as “Super Sunday,” and sales as much as 90 percent off. The company is using social media to spread the word about their Black Sunday sale, which includes, as the brand states, “three-night ‘super sale’ packages to Miami at up to 90 percent off with airfare included or 80 percent off all packages.”

Some travel companies are taking a different approach. “The travel market has changed, and the travel industry is adapting,” said Nancy Inman, spokesperson for Europe-based charter tour operator Cathay Pacific Airways. “Black Friday is no longer one day every year, but the first Sunday of the month, usually the last full day before the Christmas break.”

Other travelers have decided to incorporate the holiday into their vacation plans, but only as a last resort if they haven’t had a good winter and expected a significantly more busy holiday season. “I think it really depends on what you’re doing,” Marley Olsen, a personal finance journalist, told Refinery29. “If you’re going on a family vacation, might as well keep it in the holiday spirit.”

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