Bayern Munich’s Alphonso Davies showcases self-made video brand, NFT Productions

Bayern Munich youth midfielder Alphonso Davies unveiled a short film series for his personal video company, NFT Productions, in front of a crowd at the Waldorf Astoria in New York City.

The fourth season of NFT kicks off in the fall. Davies started the company last year.

Davies announced plans to use the company to promote his personal brand and that of his teammates. In the first two seasons of the company, the 20-year-old midfielder has worked with some of his Bayern teammates. The videos and other activities were allowed by the club.

“I think it is my role as a foreigner to provide experiences to the kids in my country and showing them a life that I have and hopefully inspire them to believe they can become what they want,” said Davies at the premiere event.

Davies scored his first hat trick, including his first international goal, in a German club-record 8-1 victory over FC Ingolstadt on Aug. 30. In 20 Bundesliga games, he has six goals and one assist.

Bayern coach Jupp Heynckes, a former national team manager who led the U.S. to the quarterfinals at the 2006 World Cup, has enjoyed the 20-year-old’s success in his first season at the club.

“He’s a great talent, he has tremendous qualities as a leader and as a player,” Heynckes said. “He’s playing in the best league in the world and has a great future.”

Davies was a first-round pick of Bayern last year. He has four goals and two assists in 17 games since his move from Vancouver.

Davies lived with U.S. Soccer technical director Bora Milutinovic for a short time when the coach coached the Mexican national team. Davies said he thought it was important to learn about other cultures during that period.

“What I learned here is different from what I get when I’m in Canada or from Toronto, so a lot of work needs to be done,” Davies said. “If I don’t have that background here and the time, it’s difficult for me to learn in my own country.”

Davies makes his World Cup debut for the United States on Oct. 10 against Trinidad and Tobago in a match at Rose Bowl in Pasadena, California.

Heynckes has played mostly midfielders and left wingers in training but acknowledges that Davies “could get into the mix.”

“I’d like to see him improve a little bit more, but yeah, he’s a very interesting talent, has a very good set of talent,” Heynckes said. “He’s not yet the finished product, no one is. We’ll see how he progresses.”

Davies is the latest Canadian to have a world-class career in the United States.

Substitute Corey Hertzog scored an international goal in the 86th minute, lifting Canada to a 2-1 win over Cuba on Sept. 2 at Craven Cottage in London.

Hertzog was born in Mebane, North Carolina, and moved to Vancouver as a young child. He broke into the Ontario Junior Football League at the age of 17 in 2009 and played for the North Vancouver Rams that year.

Hertzog quickly found a home in the NFL, where he has played for the San Francisco 49ers and Los Angeles Rams, finishing up his career in 2010. In four seasons, he finished with nine touchdowns and 56 catches for a healthy 450 yards.

Off the field, Hertzog met his wife, Angelina, in the United States. She now serves as director of emergency preparedness for Global Affairs Canada in Ottawa.

“You know, you love in hockey that Vancouver was a place that you could come grow up and be successful in your sport and I guess now I can say I made it,” Hertzog said. “I couldn’t even fathom that. I couldn’t really fathom this opportunity and that being something I’m very thankful for.”


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